9 Frequent Misconceptions about Trupanion Debunked

6 minutes read

Conventional pet insurance coverage is thought for plenty of issues within the veterinary group: sophisticated plans, surprises within the advantageous print, normal unreliability. It’s a fame that doesn’t precisely glow. (Truthfully, it barely sparks.) For sure, the room for enchancment has been immense—and that’s the place we are available.

Exterior of the standard field, Trupanion may shock you (in a great way, we promise). On this put up, we’re debunking rumors and misconceptions about Trupanion and providing readability on what our product can do for hospitals identical to yours. So let’s leap in.

Listed here are a few of the most typical misconceptions we hear about our free, patented software program:

“We don’t have time for it.”“We now have an excessive amount of workers turnover.”“We will’t afford a devoted insurance coverage particular person at our hospital.”


Identical to insurance coverage, the phrase “software program” comes with a bunch of preconceived notions, none of which fairly glow both. Normally, software program is related to sophisticated person experiences, excessive prices, and time-consuming trainings. It leaves you questioning if the top result’s actually well worth the headache.

patented software program is totally different. Actually totally different.
For one factor, it’s fully free. (That’s one jaw-dropping distinction,
proper?) It’s straightforward to make use of. Really easy, the truth is, that you simply don’t want a devoted
particular person on payroll to handle or oversee it. It could actually additionally prevent time and cut back
paperwork. So how is that this even doable? As a result of we designed it with you—and
your workday—in thoughts.

Between working with sufferers and managing a to-do listing that overflows with vital duties, your day is fairly packed (to place it calmly). And the very last item you want is to implement one thing that requires extra of your time. So what makes our software program straightforward? The truth that it’s intuitive (as a result of as you already know, a variety of software program isn’t). Ours was constructed to seamlessly combine along with your observe administration system—so every thing from set up to the user-friendly design is intuitive to you. And we even make coaching straightforward. We all know what you’re pondering: it’s too good to be true. However stick with us.

Your native Territory Associate will drop by to coach your complete crew. And it’s not a type of day-long trainings, as a result of who has that sort of time? Our coaching is easy and environment friendly. Plus, in case your staff transfer on to different jobs, your Territory Associate will come again to your hospital for a coaching refresh—any time. It’s fairly nice.

Right here is the highest false impression we hear associated to knowledge:

“You’re making an attempt to take my knowledge.”


Privateness is essential to us. You by no means have to fret about us promoting your or your purchasers’ info. As a result of merely put, we received’t. We additionally received’t contact your non-Trupanion purchasers, until you tell us if a pet is eligible for rapid medical insurance coverage protection by means of our software program. In that state of affairs, we’ll ship your purchasers an e-mail and textual content with an Examination Day Supply following the appointment. On one other observe, knowledge is vital to us too. That’s why we’re strict about our knowledge use and safety.

Curious how we are able to flip round claims at such a speedy tempo? It’s due to our observe administration integration, which prepopulates info in our software program. With this modern know-how, now we have safety protocols in place that guarantee your knowledge is transmitted securely (and stays safe). This consists of Fee Card Business (PCI) compliance on cost and banking info and safe applied sciences for communication between your system and ours. You’re even capable of management what knowledge we entry.

We now have two methods of accessing your knowledge (and certainly one of them is totally non-compulsory).  

Actual-Time Knowledge:When a operate is requested by a person in our software program, we’re offered along with your consumer, affected person, appointment, bill, and estimate knowledge in actual time. Batch Knowledge:This de-identified batch knowledge transmits as soon as each day and permits us to offer worthwhile reporting to you, together with traits and breed-specific metrics. Right here’s the factor, in case you are not comfy with sharing de-identified batch knowledge, we don’t entry it.The underside line: we take knowledge use and safety severely.  

Listed here are the highest misconceptions we hear associated to hospitals with rural purchasers:

“Our rural consumer base doesn’t imagine insurance coverage is inexpensive.”“Our rural consumer base is skeptical in regards to the worth of insurance coverage for pets.”


Our pricing is predicated on a wide range of components, which all superbly mesh collectively to make sure a good quantity. Location simply occurs to be certainly one of these components. That means, we keep in mind the native price of veterinary look after a pet, all the way down to the zip code. (As a result of there’s an enormous distinction between remedy prices at a hospital in rural Kansas in comparison with a hospital in downtown Los Angeles.) Pricing can also be one thing we’re versatile with.

At enrollment, pet homeowners even have the choice to decide on their deductible and determine what matches their very own funds. So your rural purchasers, those that imagine insurance coverage is out of attain, could have extra choices than they suppose.

After which there are skeptical purchasers. Those who query the worth of insurance coverage. They in all probability affiliate all insurance coverage with the standard reimbursement mannequin (you already know, the one which assumes cash is accessible). That’s an enormous difficulty, one which’s worthy of skepticism. As a result of most pet homeowners don’t have the upfront funds to cowl a expensive, sudden remedy. (In reality, a latest report by the Federal Reserve finds that almost 40% of Individuals would battle to cowl an sudden $400 expense*). Pet homeowners that do discover the cash can spend weeks—even months—ready for a reimbursement verify. Right here’s a unique take—one with a lot clearer worth.

The Trupanion coverage pays 90% of the eligible bills in your purchasers’ invoice at check-out. Your purchasers pay the remaining 10% of eligible prices. It’s a greater method, proper? One with clear worth.

Right here
are the highest issues we hear about insurance coverage and veterinary hospitals as a

“We shouldn’t be promoting your product.”“We don’t need to advocate only one insurance coverage firm.”“We need to observe medication, not speak funds.”


We’ve mentioned it earlier than and we’re completely happy to say it once more: it’s not your job to promote insurance coverage. That’s one thing we’re in full settlement about.

Since you’re proper, it’s completely not your job. You didn’t go to highschool to speak funds along with your purchasers, you went so you may observe medication that helps deal with the pets we love. So maintain the gross sales pitch. As a substitute, merely introduce the thought of medical insurance coverage for pets, identical to an introduction to any pet-related idea. We make it fairly straightforward with three easy steps, outlined right here.

We’d additionally by no means ask you to solely advocate Trupanion. We love knowledgeable choices and fully assist pet homeowners that need to analysis and evaluate a wholesome number of insurance coverage corporations. You may truly assist them on this course of—see how right here. *Report on the Financial Properly-Being of U.S. Households, 2018, Board of Governors of the Federal Reserve System.

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